BUILT ON basics

B.O.B.

AN INTERMEDIATE GYM PLAN THAT GETS RESULTS

without breaking your body or your soul

2.0

Make hypertrophic, strength, and mobility gains without giving up your LIFE.

TIER 2 CLIENT

I signed up for Tier 2 & feel like I'm getting way more than my money's worth. Michelle gives the best feedback & has been so helpful with my recovery from injury. Not only does she give great advice & swap out exercises I'm not currently able to do, but she is also so kind & encouraging & has given me such a different perspective on recovery. She's showed me how to give grace to myself & take it as an opportunity to learn more about my body & how it responds to certain exercises etc. 10/10 recommend.      -CHARITY

SEE MORE

TIER 2 CLIENT

I signed up for Tier 2 & feel like I'm getting way more than my money's worth. Michelle gives the best feedback & has been so helpful with my recovery from injury. Not only does she give great advice & swap out exercises I'm not currently able to do, but she is also so kind & encouraging & has given me such a different perspective on recovery. She's showed me how to give grace to myself & take it as an opportunity to learn more about my body & how it responds to certain exercises etc. 10/10 recommend.      -CHARITY

SEE LESS

- CHARITY

WHAT'S YOUR FAVORITE PART ABOUT THIS PROGRAM? 

I feel over all stronger & not like I'm skipping any muscle group without having to go like 5 times a week. And all the tips & feedback is so helpful.

WOULD YOU RECOMMEND THIS PROGRAM TO OTHERS? WHY OR WHY NOT?

Lol. yes already have actually. All the instructional videos make it super easy to follow & Michelle has so many great tips. It's just so great for overall health and strength.

WHAT KIND OF PROGRESS HAVE YOU MADE SO FAR?

Feeling so much more well rounded in strength/mobility & learned to listen to my body more.

see less

THIS YOU?

HOPPING FROM ONE 8-12 WEEK PLAN TO THE NEXT AND FIND YOURSELF EITHER BURNED OUT OR STILL LOOKING FOR ELUSIVE RESULTS

DON'T WANT TO SPEND 5 DAYS A WEEK IN THE GYM FOR 1.5+ HOURS AT A TIME BUT STILL WANT TO SEE PROGRESS FROM THE WORK

HAVE ALWAYS PROGRAMMED FOR YOURSELF BUT STILL STRUGGLE TO KNOW IF YOU'RE "DOING ENOUGH"

WANT TO IMPROVE THE QUALITY OF YOUR EFFORTS INSTEAD OF ALWAYS "ADDING MORE"

choose between

tier 1

- no direct feedback or comments from Michelle unless a separate tutorial session is booked 

GET 1 WEEK FREE THEN
month TO month or PIF

tier 2

- once a week comments and messaging from Michelle in TrueCoach upon completing workouts or uploading a video; get exercise swaps if movements are painful

CHOOSE BETWEEN

tier 1

no direct feedback or comments from Michelle unless a separate tutorial session is booked

tier 2

once a week comments and messaging from Michelle in TrueCoach upon completing workouts or uploading a video; get exercise swaps if movements are painful

GET 1 WEEK FREE THEN

MONTH to MONTH OR PIF

$24/month

$47/month

$24/month

$47/month

you could...

SEE FOR YOURSELF THE DIFFERENCE INCORPORATING THE "SMALL STUFF" (i.e. core and movement prep) CAN ACTUALLY MAKE (we love smooth feeling joints)

GET TRULY SETTLED INTO A PROGRAM YOU CAN REPEAT FROM YEAR TO YEAR INSTEAD OF ALWAYS WONDERING, "WHAT SHOULD I DO NEXT?"

EXPERIENCE THE RESULTS THAT COME FROM BUILDING SKILL IN YOUR LIFTS AND TRACKING YOUR PROGRESS OVER TIME

HAVE TIME FOR GOLF, YOUR KID'S LEAGUES, YOUR VIRTUAL KNITTING CLASS, OR WHATEVER FLOATS YOUR BOAT WHILE STILL HITTING YOUR GOALS

By far the most progress I've seen is in my legs which is crazy because it doesn't seem like it's a heavy leg program. I've also seen a lot of progress on the functional side of things.   
                                               -CARRINGTON

SEE MORE

By far the most progress I've seen is in my legs which is crazy because it doesn't seem like it's a heavy leg program. I've also seen a lot of progress on the functional side of things.   
                                               -CARRINGTON

SEE LESS

- CARRINGTON

WHAT'S YOUR FAVORITE PART ABOUT THIS PROGRAM? 

It's efficient! I feel like I can get in and out of the gym quickly while also knowing I'm making progress gaining strength and mass!

WOULD YOU RECOMMEND THIS PROGRAM TO OTHERS? WHY OR WHY NOT?

Yes. It's fun. It keeps things new and interesting. It's efficient. It's perfectly balanced!

ANY OTHER COMMENTS, QUESTIONS, ETC.

I took a 2 week break during vacation and during that time I started feeling some shoulder pain. One week after getting back in the gym with B.O.B., my shoulder was feeling great again so I guess you could say it's also therapeutic.

see less

B.O.B. 2.0 is for you if...

YOU ARE AN INTERMEDIATE LIFTER AND NEED A FLEXIBLE PLAN THAT DOESN'T STEAL YOUR TIME BUT STILL GETS YOU RESULTS. YOU'VE REPEATED YOUR FAIR SHARE OF 8-12 WEEK PROGRAMS AND JUST NEED TO SETTLE IN SOMEWHERE LONG TERM WITHOUT LOSING WHAT YOU'VE WORKED FOR. 

EACH WEEK HAS 3 LIFTS LASTING FROM 50-75 MINUTES (ROUGHLY) THAT INCLUDE CORE WORK, MOVEMENT PREP, AND COOLDOWNS. DON'T WORRY, YOU'LL STILL HIT EACH MUSCLE GROUP 1-2X PER WEEK. I'VE PUT IT ALL TOGETHER SO YOU DON'T HAVE TO. 

DON'T BE FOOLED, IT WON'T JUST BE MACHINES. YOU'LL PUSH, PULL, HINGE, CARRY, AND LUNGE ALONGSIDE YOUR CLASSIC BICEP CURLS. 

YOU WILL LEARN TO INCORPORATE TEMPO (if you don't already) AND DIP YOUR TOES INTO REPS BELOW 5 AFTER BUILDING A SOLID BASE. 

TIER 2 CLIENT

I have realized I wasn't pushing myself as much as I could have been until I started BOB. I had this mentality that I needed to workout 5 days a week in order to be successful and this program has taught me that a 3 day full body split still can get you to where you want to be!      -ASHLEY

SEE MORE

TIER 2 CLIENT

I have realized I wasn't pushing myself as much as I could have been until I started BOB. I had this mentality that I needed to workout 5 days a week in order to be successful and this program has taught me that a 3 day full body split still can get you to where you want to be!      -ASHLEY

SEE LESS

- ASHLEY

WHAT'S YOUR FAVORITE PART ABOUT THIS PROGRAM? 

My favorite part about this program is that it challenges me in ways that I haven't been before. A lot of the exercises I have never done before. It is nice to submit a video through the app and get feedback from Michelle to help with form or discomfort of any kind. I also love that you can input what weight you used so that you can see what you did the week before. 

WOULD YOU RECOMMEND THIS PROGRAM TO OTHERS? WHY OR WHY NOT?

I would recommend this program to others because I think it's really helped me see that I am stronger than what I thought I was. Michelle is so kind and willing to help with anything. She encourages me when I am having a bad week and just not feeling it. Every Friday I look forward to her commenting on my workouts because she is the ultimate hype girl and makes me feel so proud of myself and the way I am continuing to get stronger! 

ANY OTHER COMMENTS, QUESTIONS, ETC.

BOB is a good program for busy people because I still feel accomplished with my 3 day split and can also focus on other things without feeling overwhelmed! I also enjoy doing things outside on my days off. 

see less

TIER 1 CLIENT

The mental and physical progress I've seen so far is more muscle growth in my legs and chest, and knowing I can do hard things even if I do just a little bit.    -EMMA

SEE MORE

TIER 1 CLIENT

The mental and physical progress I've seen so far is more muscle growth in my legs and chest, and knowing I can do hard things even if I do just a little bit.    -EMMA

SEE LESS

- emma

WHAT'S YOUR FAVORITE PART ABOUT THIS PROGRAM? 

The workouts are fun, not having to do 50 exercises in one workout session.

WOULD YOU RECOMMEND THIS PROGRAM TO OTHERS? WHY OR WHY NOT?

Yes. It's hard work but it's only 3 days a week. Also it's not expensive.

ANY OTHER COMMENTS, QUESTIONS, ETC.

It's ok to be scared but if you stay scared and don't try anything, you'll stay stuck.

see less

who's behind this?

Hey, I'm Michelle. I've been in the industry almost 5 years and have plenty of online + in person experience that heavily impacts the way I program. I've seen how important it is to include the "small stuff" (core work, movement prep) alongside the "big stuff" (deadlifts, squats, bench, pull ups) and have personally felt the difference when I do. I've heard time and time again how people enrolled in my programs feel the difference as well. 

Unfortunately, I've rarely been able to find all of these components in a well rounded program that didn't require hours of time to complete. 

SO, that's my endeavor with Built on Basics (B.O.B.) 1 & 2. I've put it all together so you don't have to.

more about me

INTERESTED?

tier 1

- no direct feedback or comments from Michelle unless a separate tutorial session is booked 

GET 1 WEEK FREE THEN
month to month or pif

tier 2

- once a week comments and messaging from Michelle in TrueCoach upon completing workouts or uploading a video; get exercise swaps if movements are painful

CHOOSE BETWEEN

tier 1

no direct feedback or comments from Michelle unless a separate tutorial session is booked

GET 1 WEEK FREE THEN

MONTH to MONTH OR PIF

tier 2

once a week comments and messaging from Michelle in TrueCoach upon completing workouts or uploading a video; get exercise swaps if movements are painful

$24/MONTH

$47/MONTH

  • A year's worth of programming housed in the Coach RX app with lifting videos for every. single. movement 

  • Programming delivered in 6-8 week increments that progresses through phases of capacity, hypertrophy, and strength that leaves you feeling well rounded

  • 3 pre-assigned workouts per week (absolutely do them on any day that works best for you)

  • Workouts averaging roughly 50-75 minutes (this will depend on your individual pace and fitness)

  • Movement prep and core work alongside the movement basics of squat, hinge, push, pull, and carry

WHAT's included

instructional videos 

log sets and reps here or upload videos for feedback (Tier 2)

don't forget to mark as complete to save exercise stats

multi page Nutrition Guideline PDF in
case you're a
curious cat

view sets and reps you logged in past workouts to track progress

  • 1 week free trial and then month to month
  • Upgrade or downgrade between Tier 1 and Tier 2 before the next billing period by emailing Michelle at trainershells@gmail.com
  • Cancel any time in the app by managing your subscription in your profile

EQUIPMENT NEEDS: cables, dumbbell set, barbell, kettlebell (optional), adjustable bench, pull up bar, tricep dip, stability ball, basic machines (leg press, leg curl, chest press, etc.), boxes/steps, bands, smith machine, belt squat (optional)

coach messaging access for
Tier 2

Get immediate access after enrolling + receive initial welcome email containing a Coach RX instructional video (don't miss this one!)

optional weekly check ins to self monitor, boost self efficacy and encourage consistency
(Tier 2 gets weekly responses)

detailed instructions from me alongside sets, reps, and rest times for every workout

EXPECT TO

ENJOY FEELING WELL BALANCED, STRONG, AND STABLE

CELEBRATE WHAT A YEAR AWAY FROM "PROGRAM HOPPING" CAN DO FOR YOU (and then do it again ;) )

EXPERIENCE INCREASED SELF EFFICACY THROUGH PROGRAM CONSISTENCY (have fun lifting in a sustainable way)

GAIN TIME FOR PARTICIPATING IN HOBBIES THAT YOU ENJOY WITHOUT WORRYING ABOUT LOSING PROGRESS


WOULD YOU RECOMMEND THIS PROGRAM TO OTHERS? WHY OR WHY NOT?

Absolutely! This program is so well rounded. The workouts are very calculated and don't take forever. Instructions are clear and concise. Seriously for the stretches alone it's worth buying! I have been missing this piece for my workouts for like (ever). Having it bult into my workout plan makes me do them and it has paid off in simple day to day work things. Michelle knows her stuff and overdelivered for the price!          -LAURA

SEE MORE

HYPE FOR B.O.B.

WOULD YOU RECOMMEND THIS PROGRAM TO OTHERS? WHY OR WHY NOT?

Absolutely! This program is so well rounded. The workouts are very calculated and don't take forever. Instructions are clear and concise. Seriously for the stretches alone it's worth buying! I have been missing this piece for my workouts for like (ever). Having it bult into my workout plan makes me do them and it has paid off in simple day to day work things. Michelle knows her stuff and overdelivered for the price!          -LAURA

SEE LESS

HYPE FOR B.O.B.

- Laura

WHAT KIND OF PROGRESS HAVE YOU MADE SO FAR? 

I can get through my workouts without wanting to leave within 10 minutes. 

WHAT'S YOUR FAVORITE PART ABOUT THIS PROGRAM?

The warmup/cooldown stretches + the flow day

ANY OTHER COMMENTS, QUESTIONS, ETC.

Seriously obsessed with the set up and that I can just get in and out at the gym!

see less

WHAT KIND OF PROGRESS HAVE YOU MADE SO FAR?

Physically: I feel stronger in my core and I see a big difference in my quads which is super exciting since I've always struggled in that area. :)
Mentally: I'm not stressed about putting together my own workout. It takes any and all pressure off of me.           -ESTHER

SEE MORE

WHAT KIND OF PROGRESS HAVE YOU MADE SO FAR?

Physically: I feel stronger in my core and I see a big difference in my quads which is super exciting since I've always struggled in that area. :)
Mentally: I'm not stressed about putting together my own workout. It takes any and all pressure off of me.           -ESTHER

SEE LESS

- ESTHER

WHAT'S YOUR FAVORITE PART ABOUT THIS PROGRAM? 

Michelle does incredible at programming and putting exercises together that make sense. Also the fact that it's only 3 days is a big plus with how busy life is.

WOULD YOU RECOMMEND THIS PROGRAM TO OTHERS? WHY OR WHY NOT?

I recommend it to everybody I know haha. I used to believe I HAD to be in the gym 4-5 days a week to see any type of progress This programm has proven me wrong and it's super fun to share that with others!

ANY OTHER COMMENTS, QUESTIONS, ETC.

Get B.O.B. It might change your life.

see less

WHAT'S YOUR FAVORITE PART ABOUT THIS PROGRAM?

I love the simplicity of it. Being able to show up to the gym and just follow the lift guides knowing I'll be getting a well rounded workout is amazing. As someone who is new to the gym, having a video as well as a written description to help ensure I'm doing each lift with proper form is invaluable. 
                                                    -KYLE

SEE MORE

WHAT'S YOUR FAVORITE PART ABOUT THIS PROGRAM?

I love the simplicity of it. Being able to show up to the gym and just follow the lift guides knowing I'll be getting a well rounded workout is amazing. As someone who is new to the gym, having a video as well as a written description to help ensure I'm doing each lift with proper form is invaluable. 
                                                    -KYLE

SEE LESS

- KYLE

WHAT KIND OF PROGRESS HAVE YOU MADE SO FAR?

Greater core strength. Back pain is significantly reduced. 

WOULD YOU RECOMMEND THIS PROGRAM TO OTHERS? WHY OR WHY NOT?

Absolutely. For the low cost and peace of mind, it's no question.

ANY OTHER COMMENTS, QUESTIONS, ETC.

Michelle is fantastic to work with! Always willing to help work through things with me as well as providing insight.

see less

WHAT'S YOUR FAVORITE PART ABOUT THIS PROGRAM?

The low pressure. And the detailed instructions for workouts!! "We are not a falling bird" for lateral raises is one of my faves haha. 
                                                    -BRIT

SEE MORE

WHAT'S YOUR FAVORITE PART ABOUT THIS PROGRAM?

The low pressure. And the detailed instructions for workouts!! "We are not a falling bird" for lateral raises is one of my faves haha. 
                                                    -BRIT

SEE LESS

- BRIT

WHAT KIND OF PROGRESS HAVE YOU MADE SO FAR?

I haven't lost much weight but my body shape is changing! Slowly, but surely. Which is the only way it lasts. My waist feels smaller. I carry myself differently. My back doesn't hurt if I sleep weird at night. 

WOULD YOU RECOMMEND THIS PROGRAM TO OTHERS? WHY OR WHY NOT?

YES and I have. A lot. Because it's simple and effective and doesn't cost a bunch!

ANY OTHER COMMENTS, QUESTIONS, ETC.

I love Bob. I had the gym membership and I had the desire to get into a routine. Bob is just such an easy and effective guide. It's not a quick fix. Quick fixes don't last anyways. Bob is a template for how to build exercise into your life in a very attainable and understandable way. It works, and it's sustainable.

see less

ANY OTHER COMMENTS, QUESTIONS, ETC.

I've followed a lot of different people and exercise programs and this one is by far my favorite. Makes getting a good workout in without overthinking. 
                                                    -STACI

SEE MORE

ANY OTHER COMMENTS, QUESTIONS, ETC.

I've followed a lot of different people and exercise programs and this one is by far my favorite. Makes getting a good workout in without overthinking. 
                                                    -STACI

SEE LESS

- STACI

WHAT KIND OF PROGRESS HAVE YOU MADE SO FAR?

Physically: getting stronger every week. Mentally: having a better relationship with weights instead of a scary one

WHAT'S YOUR FAVORITE PART ABOUT THIS PROGRAM?

How simple it is to follow.

WOULD YOU RECOMMEND THIS PROGRAM TO OTHERS? WHY OR WHY NOT?

Yes! It's so simple to follow and makes strength training a fun and therapeutic experience. 

see less

WHAT KIND OF PROGRESS HAVE YOU MADE SO FAR? 

Love the ease of knowing it's planned out for me! Mentally it's been so great to have that prepared and I can execute it!                      - NAOMI

SEE MORE

WHAT KIND OF PROGRESS HAVE YOU MADE SO FAR? 

Love the ease of knowing it's planned out for me! Mentally it's been so great to have that prepared and I can execute it!                      - NAOMI

SEE LESS

- NAOMI

ANY OTHER COMMENTS, QUESTIONS, ETC.

You're amazing!

WHAT'S YOUR FAVORITE PART ABOUT THIS PROGRAM?

The ease of the app! Also the fact that you, Michelle, created B.O.B. I freaking love that the most! 

WOULD YOU RECOMMEND THIS PROGRAM TO OTHERS? WHY OR WHY NOT?

Absolutely! Already have! This is perfect for someone that doesn't have the budget to hire a trainer or needs to learn and grow in the basics!

see less

- NAOMI

ANY OTHER COMMENTS, QUESTIONS, ETC.

You're amazing!

WHAT DO YOU THINK?

i trust that you know what's best for you and your lifestyle. 

if you desire freedom with your fitness, but also want the work you put in to pay off, TRY bUILT ON BASICS 2.0,

to sum up

the only difference between tiers is

tier 1

- no direct feedback or comments from Michelle unless a separate tutorial session is booked 

GET 1 WEEK FREE THEN
month to month or pif

tier 2

- once a week comments and messaging from Michelle in TrueCoach upon completing workouts or uploading a video; get exercise swaps if movements are painful

CHOOSE BETWEEN

tier 1

no direct feedback or comments from Michelle unless a separate tutorial session is booked

GET 1 WEEK FREE THEN

MONTH to MONTH OR PIF

tier 2

once a week comments and messaging from Michelle in TrueCoach upon completing workouts or uploading a video; get exercise swaps if movements are painful

$24/MONTH

$47/MONTH